Big impressive headlines with copy that people can’t help but click because they are so intrigued or so afraid they may just miss the next best thing in their life.
Your business is doing awesome things, right?
Don’t you offer something unique that people would be hard pressed to find anyplace else?
Better service, better quality,..... just showing up is a service anymore!
If you truly believe this, then let your customer’s know! Ad copy should create excitement, and intrigue while speaking directly to your customers fears and desires.
Sounds easy, right? Well sometimes the result looks a lot easier than the path to get there.
Here is a little tip. It's called the AIDA formula.
Successful Ads include these 4 basic elements:
1. Attention - This is your Headline. Big and Bold. Grab your reader's attention by giving them something they have never seen before.
At a minimum you should be different from your competitors.
2. Interest - Peak their interest. This doesn't happen by being boring or blending in. Say something that is relevant to their pain points, but in a way that they have never heard before.
Offer a unique solution to their situation or address a common problem in a way that is thought provoking.
Let your reader know that you completely understand their frustrations and you have the answer.
3. Desire - Make your ad appeal to your ideal customer's most burning desire. Think about how you can make them feel better, faster, smarter, stronger, or part of an elite group who is in the know.
4. Action - Yep. you probably guessed it. The good old call to action. But there is something more here that a lot of advertisers miss....
It's the motivation behind the call to action. You've got to really position your CTA so that the reader will almost be afraid not to click.
Don't be sloppy and always make sure your CTA is appropriate for your audience.
Being able to write compelling ad copy is one of the most important elements to your marketing strategy.
And if you think it needs to be short and sweet...
Think again. Long copy beats the short stuff with a stick 7 days a week.
Once you truly understand what your business can do to solve your customer’s problems, you can create killer headlines and long ad copy that latches on to customer's attention like a crocodile on a wildebeest.
Ok. So you’ve got some Pulitzer prize worthy copy. Great! But, unfortunately the fun doesn’t stop there.
If you've been running Google ads for anytime at all you've probably noticed that Google likes to suggest tons of keywords you should ad to your ad groups.
Seems like a great idea, right...Pick one word and then let Google load you up with piles of relevant keywords. I mean you don't want to miss out on hitting all those great money makin' keywords you customers could be using, right??
WRONG!
Like dead wrong!
SKAGs or Single Keyword Ad Groups are the single most efficient way to target and scale your Google ads, period.
Instead of adding in ton's of keywords to your ad groups which makes it virtually impossible to understand what keywords you are getting hits on, we recommend focusing on single keywords for every ad group.
Is it more work? Yeah, sure it is.
But the alternative is wasting a bunch of time and money because without using SKAGs you're literally flying blind with no way to recalibrate your ad campaign if it goes up or down.
Make yourself stand out!
Let's do a little experiment. Go to Google right now and do a search for your services in your city.
Take a look at the ads your competitors are running on Google.
Let me guess.... They probably read something like this: Best [insert service name] in [city] | over 15 years of experience | Best prices in town
If this is their best crack at getting their target customer’s attention then they are wasting their time.
However, this is good news for you! You have a great opportunity to write a killer ad and outperform your competitor's ads 10 to 1.
If you're ready to get ad copy and creative that is guaranteed to beat the pants off your competition and out perform all your best ads then click that little button below and let's get started.
