A website design that doesn’t drive action towards converting visitors into paying customers is nothing more than the digital equivalent of the rest area in your local shopping mall.
People stop by, hang out for a minute, and then go buy the stuff you're selling somewhere else.
Seriously, if your so called “Amazing Website” is not 100% laser focused on turning visitors into customers, you are missing the most important benefit this valuable asset could deliver.
Our custom built, purpose driven sites don’t just look pretty, they turn people who are “just looking” into buyers. The difference in our approach to building websites is that we focus on what your customers need instead of simply making something that “looks beautiful”.
Don’t get me wrong, our websites are hands down some of the best looking sites on the internet (IMHO 😉)
But if all a website does is look great and doesn’t do anything to help you achieve your goals then it is essentially useless. So, what can you do to get on the right path???
Need to know more about what’s in the secret sauce?
What’s the magic smoke in the little black box?
Well, I’m so glad you asked!
The secret (which is really no secret at all) is simply dialing in on what motivates your customers. Not the customers of some other company working in your space or the customers of the company you want to be in ten years, we focus on the here and now.
When you really understand what makes your customer’s tick and what creates excitement and intrigue for them, then you have the opportunity to show them the extreme value you can bring to their life or their organization.
When this is done correctly, they will practically be begging you for the opportunity to speak with you.
So many people out there treat their website as a place to house information about their products and services. Maybe slap a cool a little map on how to get to their business or a phone number to call them if someone desperate for their help happens to land on their site.
I mean, maybe a map and a phone number is useful, but they don’t entice new visitors to your site to hire your services or buy your stuff.
This kind of an approach to web design is almost useless and it is definitely wasting valuable capital and resources.
Your website should have one goal. That goal is to provide extreme value to your current and future customers. This will continually drive new business and keep your customer base coming back for more.
When you customers land on the pages of your website you must give them an experience that calms their fears, speaks directly to their pain points, and forces them to take action.
Once they’ve bought into what you can deliver you can then hook them with an offer that would make it crazy to look anywhere else. Staying focused on the user experience by giving your visitors EXACTLY what they need to make a decision will almost force them to work with you and stop “shopping around”.
We break down all the barriers of fear, mistrust, and anxiety by giving your visitors an experience that is only focused on solving their problems, answering their most burning questions, and giving them an offer that they simply can’t refuse, followed by clear call to action.
